The OB and Youth Camp Leaders team are on a mission to gather the best regional tourism and camp content here in Victoria.

 

Labeled the #meetaustralia campaign, the tour see's young outdoor education professionals, creative marketers, innovators and youth camp leaders come together to help refresh the image of our sector. 

 

The campaign aims to rebrand the outdoor education and camp tourism industry through cross pollination, community engagement and local business development initiatives.

 

"We're not just building a movement that puts our own Victorian business on the International map, we're building a campaign that promotes the whole sector" says Joel Thompson, Managing director at Out Beyond and Board Member of the Australian Camps Association"

 

We will promote our regions to the China Education and Travel market place, linking schools, universities, travel agents and education agents to Australia.

 

Harley says "that the ability to capture content in key regional destinations, curate it and share it with International markets is extremely rewarding and exciting for the future of what is to come.."

 

Our company is setting out to build new relationships between China and Australia, in a unique International outdoor education ecosystem.